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Tracking Our Progress

This 2019 Comprehensive Economic Development Strategy (CEDS) measures key community demographics and proposes a vision, goals, and strategies to improve economic conditions in Virginia’s Heartland region. Many of the efforts associated with this plan are long-term initiatives that will require the efforts of interconnected governing bodies and community groups over 10 or more years. Proof of these efforts’ success will be in concrete improvements in regional standards including jobs, wages, poverty, education, and other indicators that lead to local success and prosperity, each driving improvement in other areas of the region’s quality of life.
Performance measures are identified herein to gauge CEDS implementation progress by monitoring changes in income, poverty, employment, and other factors. Performance measures should be aimed at achieving clearly identified outcomes. Outcomes are not what the program does but the consequences of the program. Performance measurement is about the results of CEDS strategies.

Current Performance Level
Performance Goal
Total Jobs in Region (Q3 2018): 20,616
Employment Outflow: -11,174 (37%)
Population Aged 16+ in Labor Force: 33,623 (52%)
Workers Earning $1,250 or Less/Month: 8,039 (26.6%)
Workers Age 29 or Younger: 6,684 (22.1%)
Total Employers (Q3 2018): 2,197
Workers Commuting 40+ Minutes: 8,941 (30.3%)
Population Below Poverty Level: 18.3%
Regional Median Household Income: $45,458
Regional Median Owner-Occupied Home Value: $140,459
Owner Occupied Homes: 72%
Percent Uninsured: 14%
Associates Degree or Higher (Age 25+): 21.6%
Grade 7-12 Dropout Rate: 1.23%
Regional Population: 77,582
Regional Population Aged 25-44: 19,088 (24.6%)
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